Finding a good real estate agent for luxury homes in any market is a challenge. There is definitely a lot of conversation about buying and selling high-end property in my newest fiction work. The most interesting thing about top producing real estate talent is the quirkiness of the distinct personalities who represent buyers and sellers in the top echelon of the marketplace. Just like the wealth management professional, the luxury property agent is a bit like a psychiatrist, and each one has a different angle on how to earn and retain your lifelong trust.
Technical excellence and honesty are as important as marketing. Just look at the experts of Corcoran Group and how they've perfected the art of the real estate experience. Agents in other markets beyond New York and the Palm Beaches are learning. For example, each listing should include a floor plan in the images . . . And the images should ALWAYS be high-resolution so someone can really appreciate them. Real video tours (not those virtual tours that use photos) are a must as the high-end consumer is interested in the "movement" of the property. For example, one recent listing in Beverly Hills for about $19million had a great photo essay, but the movement of the waterfall into the pool was not captured. Very disappointing considering a commission of over $375,000!
As the super agent dinosaurs of the past become yesterday's news and a new highly-mobile tech-savvy high-end real estate professional emerges, the honest professional should be able to find a sweet spot for a listing price. The hungry ones will price gouge by low-balling a seller to get a quick closing while those who have active inventory or 'sold by' portfolios can easily wait with you for the correct opportunity.
In, any interview of this caliber of agent should include a survey of the agent's sphere of contacts. Do they speak multiple languages? How many private clubs do they belong to? Are they respected by other agents in the profession? The class-act will undoubtedly be very well-connected in creating an instant buzz about the property.
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